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Confused by the bewildering array of products available on our site? Allow us to offer clarity. Our Basic Training Handbook categorizes products into daily, optional daily, and periodic use. We then put it all together into common morning and evening skin care regimens even a rocket surgeon could follow with ease.
Still have questions? Contact us for personalized assistance. We're here to help!

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Purpose:
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Removes dirt, dead skin cells, excess oil, and other pollutants. Helps to un- clog pores and reduce the development and appearance of acne blemishes.
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Selection:
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Stronger, acid-based cleansers for very oily skin; creamy, lotion-type cleansers for very dry skin. Most cleansers are appropriate for all skin types. If your face feels “tight” or slightly irritated when it dries immediately after cleansing and before moisturizing, then the cleanser has removed too much of your skin’s protective oils. As a result, your skin will overproduce oil to compensate. This can lead to mid-day “shine” and clogged pores. Under these circumstances, it is best to select another cleanser with a higher moisturizing function.
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Application:
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Mix with tepid water. Use your hands or a gentle washcloth to apply directly to face and neck. Rinse with tepid water. Pat dry with a soft towel.
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Frequency:
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Once in the morning and once at night, before bed.
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Order:
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Cleanse before shaving and/or toning.
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Exceptions:
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None.
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View All Cleansers
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Purpose:
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Softens beard hair so that it is easier to cut. Creates a glide surface for the razor blade, greatly reducing the likelihood of razor burn and post-shave blemishes caused by ingrown hairs and razor bumps.
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Selection:
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Shave gels for very oily skin. Most shave creams and shave gels are appropriate for all skin types.
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Application:
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Mix with tepid water. Use the tips of your fingers or a shave brush (with products that are specifically designed for brush use) to lather directly onto the beard area. Wait 30-60 seconds and then shave. Rinse with cool water.
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Frequency:
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Once in the morning, or as needed.
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Order:
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Shave after cleansing and before toning. The best time to shave is in or immediately after a shower.
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Exceptions:
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Not required, if you use an electric razor or grow a beard.
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View All Shave Creams and Gels
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Purpose:
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Cleans pores. Removes cleanser or shaving residue. Restores the skin’s acid mantle (i.e. lowers elevated pH levels) after cleansing or shaving, and makes the skin less vulnerable to bacterial invasion. Reduces mid-day “shine” (i.e. excess oil build-up).
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Selection:
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Hydrating toner for normal to dry skin; toner-astringent for oily skin.
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Application:
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Moisten a cotton ball or cosmetics pad and swab face and neck.
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Frequency:
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As needed, though most commonly applied once in the morning and once at night, before bed.
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Order:
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Tone after cleansing or shaving. Tone as a mid-day treatment to remove dirt, excess oil, and other pollutants, or after prolonged sun exposure, to restore the skin’s acid mantle.
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Exceptions:
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Not required, if you use a pH-balanced cleanser (i.e. a cleanser that contains alpha or beta hydroxy acids).
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View All Toners and Astringents
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Purpose:
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Restores moisture to the skin after it has been shaved. Relieves mild post-shave irritation. Soothes freshly inked tattoos (alternate use).
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Selection:
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Toning after-shave liquids for very oily or very sensitive skin. Most after-shaves are appropriate for all skin types.
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Application:
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Massage a dime-sized amount into freshly shaven skin.
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Frequency:
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Once in the morning, or as needed.
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Order:
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Use immediately after you shave and tone, and before you moisturize.
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Exceptions:
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Not required, if you regularly use moisturizer and do not experience problems with post-shave irritation.
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View All After-shaves
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Purpose:
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Prevents moisture in the top layer of skin from evaporating, or absorbs into the top layer of skin to promote water retention.
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Selection:
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Oil- or silicon-based (occlusive) moisturizers for dry skin; oil-free (humectant) lotions for oily skin. Some “oil-free” moisturizers may, in fact, contain small amounts of oil emulsified in water. These do not tend to complicate oily skin.
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Application:
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Use the tips of your fingers to gently massage small dabs of moisturizer into your skin.
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Frequency:
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As needed, though most commonly applied once in the morning and once at night, before bed.
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Order:
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Moisturize after cleansing or shaving and toning.
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Exceptions:
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Not required, if you have very oily skin. Not required at night, unless you have very dry skin or follow an anti-aging regimen.
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View All Moisturizers
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Purpose:
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Pre-shave oil softens coarse beard hair so that it is easier to cut. Electric razor pre-shave creates a glide surface for the rotating blades, greatly reducing the likelihood of post-shave irritation.
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Selection:
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Most pre-shave oils and electric razor pre-shaves are appropriate for all skin types.
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Application:
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Massage a dime-sized amount into your beard. Wait 30-60 seconds. Shave with your electric razor, or apply shave cream or shave gel directly atop the shave oil and then shave with your safety razor.
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Frequency:
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Once in the morning.
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Order:
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After cleansing and before shaving.
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Exceptions:
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Not required, if you have a light beard or do not experience problems with post-shave irritation.
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View All Pre-shaves
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Purpose:
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Eliminates ingrown hair and razor bumps.
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Selection:
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Most post-shave spot treatments are appropriate for all skin types.
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Application:
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Apply directly atop the affected area and let dry.
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Frequency:
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Once in the morning, or as needed.
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Order:
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After shaving and toning, and before after-shave/moisturizer.
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Exceptions:
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Not required, if you do not experience problems with ingrown hair or razor bumps.
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View All Post-shave Treatments
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Purpose:
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Reduces the appearance of fine lines around the eyes. Reduces swollen tissue (“puffiness”) caused by fatigue, rubbing, or allergies. Reduces dark circles caused by fatigue or allergies.
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Selection:
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Eye cream for fine lines. Eye gel for puffiness and dark circles.
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Application:
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Apply small dabs to the tips of your fingers and gently massage into skin.
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Frequency:
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As needed.
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Order:
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After cleansing and toning.
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Exceptions:
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None.
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View All Eye Creams and Gels
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Purpose:
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Removes excess dead skin cells. Helps to unclog pores and reduce the development and appearance of acne blemishes. Helps to dislodge ingrown hairs from beneath the upper layers of skin.
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Selection:
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Most facial scrubs are appropriate for all skin types.
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Application:
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Mix with tepid water. Use your fingertips to massage gently into face and neck. For sensitive or acne-prone skin, mix equal parts cleanser and scrub. Rinse with tepid water. Pat dry with a soft towel.
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Frequency:
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Once every two or three days. May be used every day, if mixing with cleanser as a pre-shave treatment.
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Order:
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Scrub after cleansing and before shaving.
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Exceptions:
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Not to be used on problem skin (i.e. moderate to severe acne).
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View All Facial Scrubs
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Purpose:
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Cleans pores. Reduces excess oil buildup. Improves circulation. Improves skin tone and texture.
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Selection:
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Most clay masks are appropriate for all skin types.
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Application:
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Steam face over a bowl of hot water. Apply clay in a thin layer to the entire surface of your face (or your “T” zone – the forehead, nose, and chin – if you have combination skin). Let clay dry to a flaky consistency. Rinse with tepid water. Pat dry with a soft towel.
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Frequency:
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Once a week.
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Order:
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Mask after cleansing and before toning.
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Exceptions:
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None.
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View All Clay Masks
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Most Skin Types:
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Cleanse > Shave > Tone > After-shave > Moisturize
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Very Oily Skin:
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Cleanse > Shave > Tone > After-shave
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Heavy Beard:
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Cleanse > Pre-shave > Shave > Tone > After-shave > Moisturize
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Ingrown Hair:
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Cleanse > Scrub > Pre-shave > Shave > Tone > Spot Treat > After-shave > Moisturize
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Most Skin Types:
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Cleanse > Tone > Moisturize
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Very Oily Skin:
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Cleanse > Tone
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