Our founder and President, James Whittall, launched MenEssentials as the first male grooming Web site — and, in so doing, single-handedly created the online market for men's luxury skin care and bath/body products.

Interviewed by Men's Health, Men's Journal, New York Times, Times of London, and other prominent publications, James is widely considered to be one of the world's leading experts on men's skin care.

MenEssentials is the first online retailer of prestige skin care, hair care, shave and shower products for men only.

We set the standard for male grooming sites. Our edgy, authoritative articles, innovative product selection, and streamlined site design are widely imitated. Yet we remain unique in our forward-looking approach to men’s aspirational lifestyle marketing.

MenEssentials pioneered the concept that men, given the right information and retail environment, will shop for men's skin care products without help from women — and without suffering a trip through the women's beauty and fragrance aisles. Our revolutionary business concept has been featured in major newspapers, periodicals and trade publications around the world, and on nationally syndicated television programs. When the top men's magazines prepare their articles on male grooming, they start with a visit to MenEssentials.com.